Field Studies Collective
Field Studies Collective is a non-profit organization dedicated to making outdoor education accessible, inclusive, and environmentally responsible.
Client
Head Graphic Designer
My position in Field Studies Collective has the rare duality of being both a job and a passion project. A company that I love, values that I share, and designs that feel true to my personal style and goals.
Position
Postcards
With recruitment playing a crucial role in Field Studies' success, I wanted to create something that felt personal and enticing to potential members. Designed to be eye-catching and informative, these postcards are a message from our team to potential members. They were passed out throughout our college campus, and invite viewers to connect with us and join the community.
Development
I drew inspiration for this project from vintage travel postcards. I wanted something that felt personal and nostalgic. These references are where I started this project. The goal was something warm and handwritten
I developed these concepts in Procreate. I hand-lettered the front headline and designed the back to look traditional and handwritten. Once refined, I translated the designs into vector format in Adobe Illustrator to prepare them for print.
